Archive for 'strategy maps' Category
Developing my customer proposition
As a small business owner it can be a challenge developing a customer proposition, as the easy answer is – we want everyone’s business. Personally I have decided that I want to focus on SMEs and in reality it is mostly the SEs that I can offer the most benefit to. In order to be [...]
Customer Proposition Continued
Earlier in this blog I did start some ramblings about customer propositions and I thought it might be time to carry on where I left off. Having identified our customers and segmented them, we have started to build propositions that should suit each of the segments or where segements over lap the propositions may suit [...]
e-Business
The internet doesn’t have to be about selling products online, e-business activities should form part of your overall business information strategy. Which should be aligned with and support your main business strategy. It is vital that the choices you make for your business are not just based on the latest trends and offerings from hi-tech [...]