Archive for 'Search Engine Marketing' Category
Expensive PPC with no results
Being a small business owner means that you don’t have time to understand the detail behind everything. Its a shame when internet companies then take advantage of this. A company I have been working with was offered some Pay per click (PPC) advertising, 8 keywords for a fixed fee of £100 a month. Wow all [...]
Reconsideration by Google
Well it took a while. In my previous post I mentioned the issues with outbound links. Having removed the offending item it should have been a swift journey back to the top of the search results. Unfortunately we watched the the site move from 700+ to 800+. Then the email we had been waiting for… [...]
Review your outbound links with Google Chrome
I have been completing some SEO work with an ecommerce company recently and during our work the site plummeted from position 1 to 600+ in Google SERP. ‘What the hell’ was my first comment. Especially as none of the other Search Engines were penalising the site at all. Anyway, we went back through the basics [...]
Just beware of web design companies!!
It has been a while since I have added to the page, but a few things have changed recently so I have a bit more time to focus on the important aspects of ebusiness. A recent call revealed that an acquaintance had been off and had a website developed. The company in question didn’t do [...]
How to sell more online?
I have recently been working with an affilate company, called Pennymix, to revamp their site. Having worked in the web industry for some time I was familiar with the whole concept but hadn’t been directly involved. The concept is very simple really, a web site (probably ecommerce) will pay affiliate web sites for sending them [...]
What is pay per click?
In the web world people are always going on about pay per click and its benefits, yet for most small businesses the opportunity is passing them by. Well what is pay per click?? This is a way of advertising on a search engine, where you only pay for the advertising if someone clicks on your [...]