Archive for 'Pay Per Click' Category
Expensive PPC with no results
Being a small business owner means that you don’t have time to understand the detail behind everything. Its a shame when internet companies then take advantage of this. A company I have been working with was offered some Pay per click (PPC) advertising, 8 keywords for a fixed fee of £100 a month. Wow all [...]
What is pay per click?
In the web world people are always going on about pay per click and its benefits, yet for most small businesses the opportunity is passing them by. Well what is pay per click?? This is a way of advertising on a search engine, where you only pay for the advertising if someone clicks on your [...]
Site User Tracking
A recent experience of pay per click advertising has shown the benefits of tracking customer activity from a number of sources. If you take out some online advertising you will get built in tracking to show you clicks, cost per click and impressions, plus more stats than I have time to mention here. However what [...]