Archive for 'online strategy' Category
The benefits of email newsletters
I have just spent some time trawling the net looking for some statistics on the benefits of an email newsletter. To my suprise I haven’t found anything to report back on. “Hang on.” do I hear you say, “There are tons of stats out there.” Yes indeed there are, but none are specific on the [...]
eBusiness – Integration of websites with 3rd party applications
Recently I have spoken to two businesses that are interested in an eCommerce website. Both are established businesses running retail websites. One ecommerce website was more successful then other but the issues were identical. Rather than integrating the websites into the necessary third party applications someone was having to copy and paste data between two [...]
Customer Proposition Continued
Earlier in this blog I did start some ramblings about customer propositions and I thought it might be time to carry on where I left off. Having identified our customers and segmented them, we have started to build propositions that should suit each of the segments or where segements over lap the propositions may suit [...]
eCommerce During a Recession
eCommerce sites provide an excellent form of marketing during economic downturn. When the high street is starting to feel the pinch it is guaranteed that shoppers will be heading online looking for greater value. The internet also offers a wider source of customers than you might receive from your other channels, obviously the market is [...]
e-Business
The internet doesn’t have to be about selling products online, e-business activities should form part of your overall business information strategy. Which should be aligned with and support your main business strategy. It is vital that the choices you make for your business are not just based on the latest trends and offerings from hi-tech [...]