Archive for 'marketing' Category
Just beware of web design companies!!
It has been a while since I have added to the page, but a few things have changed recently so I have a bit more time to focus on the important aspects of ebusiness. A recent call revealed that an acquaintance had been off and had a website developed. The company in question didn’t do [...]
The benefits of email newsletters
I have just spent some time trawling the net looking for some statistics on the benefits of an email newsletter. To my suprise I haven’t found anything to report back on. “Hang on.” do I hear you say, “There are tons of stats out there.” Yes indeed there are, but none are specific on the [...]
Developing eNoise
The web provides a great way of generating some eNoise for your business. e-what I hear you cry. The internet has numerous channels for interacting with your audience. An example would be a blog similar to this one where you can post you ideas and thoughts and allow others to comment. There are many other [...]
eMail Marketing
My recent experience of this with one of our partner companies has shown that as well as customising the offering in the email to segments of your customer base, you also need to be playing with other aspects of the mail to see what works. Don’t expect instant success either building familiarity with customers takes [...]
eCommerce During a Recession
eCommerce sites provide an excellent form of marketing during economic downturn. When the high street is starting to feel the pinch it is guaranteed that shoppers will be heading online looking for greater value. The internet also offers a wider source of customers than you might receive from your other channels, obviously the market is [...]
Customer Proposition
Having identified your target customers, this could be one or more segments, you are looking to build up a proposition(s) that either suits one or more of the groups. If you look at your segments and their characteristics, from a market point of view, there are likely to be a number to a few that [...]
Building The Customer Proposition Through Segmentation
In order for a business to generate new revenue opportunities or to encourage our customers to spend more with us, we need to examine who our customers are. If you haven’t done a segmenation exercise in your business it can be quite challenging, especially when the segments seem to blend into one. I recently completed [...]