Archive for 'Google Analytics' Category
eMail subject line
I have seen some interesting result from a recent email marketing campaign that I thought may be of interest. Interesting but in reality not that surprising really. The email was for a summer sale for a maternity company that I work with. The email subject line was set as “Re: Summer sale 50% off all [...]
Site User Tracking
A recent experience of pay per click advertising has shown the benefits of tracking customer activity from a number of sources. If you take out some online advertising you will get built in tracking to show you clicks, cost per click and impressions, plus more stats than I have time to mention here. However what [...]
Customer Proposition
Having identified your target customers, this could be one or more segments, you are looking to build up a proposition(s) that either suits one or more of the groups. If you look at your segments and their characteristics, from a market point of view, there are likely to be a number to a few that [...]