Archive for 'eMail marketing' Category
The benefits of email newsletters
I have just spent some time trawling the net looking for some statistics on the benefits of an email newsletter. To my suprise I haven’t found anything to report back on. “Hang on.” do I hear you say, “There are tons of stats out there.” Yes indeed there are, but none are specific on the [...]
What's the best time to send an email?
In a previous post I mentioned that you shouldn’t believe what you read about Tuesday’s being the best day to send a mail. I have been looking at some recent email stats from emaillabs and Tuesday’s is the most popular day to send an email with 25.4% being sent on Tuesdays, yet Wednesday is the [...]
eMail subject line
I have seen some interesting result from a recent email marketing campaign that I thought may be of interest. Interesting but in reality not that surprising really. The email was for a summer sale for a maternity company that I work with. The email subject line was set as “Re: Summer sale 50% off all [...]
eMail Marketing
My recent experience of this with one of our partner companies has shown that as well as customising the offering in the email to segments of your customer base, you also need to be playing with other aspects of the mail to see what works. Don’t expect instant success either building familiarity with customers takes [...]