Archive for 'eCommerce' Category
eBusiness – Integration of websites with 3rd party applications
Recently I have spoken to two businesses that are interested in an eCommerce website. Both are established businesses running retail websites. One ecommerce website was more successful then other but the issues were identical. Rather than integrating the websites into the necessary third party applications someone was having to copy and paste data between two [...]
Customer Proposition Continued
Earlier in this blog I did start some ramblings about customer propositions and I thought it might be time to carry on where I left off. Having identified our customers and segmented them, we have started to build propositions that should suit each of the segments or where segements over lap the propositions may suit [...]
Online Fashion Retailing
I recently attended the Drapers Maximising revenue through online fashion retailing event in London. It was a well attended session with leading industry speakers. Before getting into the business end of the discussion, I must point out that their decision to serve sausage and mash at a buffet, with no seats, tiny table and only [...]
What's the true cost of owning an ecommerce website?
The other day I was speaking to a website owner about their disillusionment with their current ecommerce website and supplier. Don’t get me wrong it was doing the job and selling products over the internet, but now that business was growing they were uncovering the true cost of going with a sizeable agency. As a [...]
Customer Proposition
Having identified your target customers, this could be one or more segments, you are looking to build up a proposition(s) that either suits one or more of the groups. If you look at your segments and their characteristics, from a market point of view, there are likely to be a number to a few that [...]