Archive for 'eBusiness' Category
Site User Tracking
A recent experience of pay per click advertising has shown the benefits of tracking customer activity from a number of sources. If you take out some online advertising you will get built in tracking to show you clicks, cost per click and impressions, plus more stats than I have time to mention here. However what [...]
eCommerce During a Recession
eCommerce sites provide an excellent form of marketing during economic downturn. When the high street is starting to feel the pinch it is guaranteed that shoppers will be heading online looking for greater value. The internet also offers a wider source of customers than you might receive from your other channels, obviously the market is [...]
Building The Customer Proposition Through Segmentation
In order for a business to generate new revenue opportunities or to encourage our customers to spend more with us, we need to examine who our customers are. If you haven’t done a segmenation exercise in your business it can be quite challenging, especially when the segments seem to blend into one. I recently completed [...]
How To Deliver On Long Term Objectives
There are two sides to the financial objectives and they are split into two points each. On the one side we need to improve our business productivity, this can be achieved by improving our cost base and increasing the utilisation of our assets. Essentially the reduction of costs will lead to an increase in profitability. [...]