Archive for 'eBusiness' Category
Purchasing a Domain Name
It is advisable when developing your business name to see if the domain name is available for purchase. If not you may have to be inventive. I recently started working with an SME who had already registered their domain name with www.uk2.net. At first glance they appear to be a cheaper than other domain name [...]
The benefits of email newsletters
I have just spent some time trawling the net looking for some statistics on the benefits of an email newsletter. To my suprise I haven’t found anything to report back on. “Hang on.” do I hear you say, “There are tons of stats out there.” Yes indeed there are, but none are specific on the [...]
Online backup – Store your mission critical data with confidence
Online back up has many benefits, over the more traditional inhouse facilities. If you are not already storing your data, why not, but… there has never been a better time to start. There are plenty of online backup facilities available www.Carbonite.com, www.SquirrelSave.co.uk www.mozy.com to name a few. I have used one recently that requires a simple [...]
What's the best time to send an email?
In a previous post I mentioned that you shouldn’t believe what you read about Tuesday’s being the best day to send a mail. I have been looking at some recent email stats from emaillabs and Tuesday’s is the most popular day to send an email with 25.4% being sent on Tuesdays, yet Wednesday is the [...]
Developing my customer proposition
As a small business owner it can be a challenge developing a customer proposition, as the easy answer is – we want everyone’s business. Personally I have decided that I want to focus on SMEs and in reality it is mostly the SEs that I can offer the most benefit to. In order to be [...]
eMail subject line
I have seen some interesting result from a recent email marketing campaign that I thought may be of interest. Interesting but in reality not that surprising really. The email was for a summer sale for a maternity company that I work with. The email subject line was set as “Re: Summer sale 50% off all [...]
Online Fashion Retailing
I recently attended the Drapers Maximising revenue through online fashion retailing event in London. It was a well attended session with leading industry speakers. Before getting into the business end of the discussion, I must point out that their decision to serve sausage and mash at a buffet, with no seats, tiny table and only [...]
Developing eNoise
The web provides a great way of generating some eNoise for your business. e-what I hear you cry. The internet has numerous channels for interacting with your audience. An example would be a blog similar to this one where you can post you ideas and thoughts and allow others to comment. There are many other [...]
SEO for small businesses
It has become clear over the last few months that SMEs really struggle with SEO activities. Although it all sounds easy it is very time consuming trying to make regular and worthwhile updates to your website. I have found the same situation recently, as well as trying to develop the business I am constantly trying [...]
Google sites
It has been pointed out that the example link has been removed by the website. I wasn’t aware that this occurred. Are you happy to proceed without having seen this? Software development projects can be a tricky business at the best of times, but if you throw in a virtual team, some time differences and [...]