Archive for 'business strategy' Category
eBusiness – Integration of websites with 3rd party applications
Recently I have spoken to two businesses that are interested in an eCommerce website. Both are established businesses running retail websites. One ecommerce website was more successful then other but the issues were identical. Rather than integrating the websites into the necessary third party applications someone was having to copy and paste data between two [...]
eCommerce During a Recession
eCommerce sites provide an excellent form of marketing during economic downturn. When the high street is starting to feel the pinch it is guaranteed that shoppers will be heading online looking for greater value. The internet also offers a wider source of customers than you might receive from your other channels, obviously the market is [...]
Supporting Our Financial Objectives
Some time ago Kaplan and Norton developed an interesting tool for measuring business success that wasn’t just focused on the financial targets. It could be argued – well what else is important, but that tends to be very short sighted. An example would be – why don’t we cut back on marketing spend. The accountants [...]