Archive for November, 2009

Review your outbound links with Google Chrome

Friday, November 20th, 2009

I have been completing some SEO work with an ecommerce company recently and during our work the site plummeted from position 1 to 600+ in Google SERP. ‘What the hell’ was my first comment. Especially as none of the other Search Engines were penalising the site at all.

Anyway, we went back through the basics just to make sure we hadn’t overstepped the mark. Removed some recently added products, just in case the balance of keywords had been thrown. And we waited … position 700+. Not good, we were moving backwards rapidly.

I had gone through and checked that each of the links from the home page connected to sensible content using Microsofts internet explorer. What I should have done, and as a tip to those focusing on Google, was to use Google Chrome browser to review the sites. It turns out that one of the links connected to a site containing malware links. Only when I opened the site through Google’s Chrome browser was a warning displayed regarding the problem.

Links are removed and a reconsideration submitted, just waiting for the Google bods now.

Michael Bates - Director - MSI Commerce for SEO

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Posted in SEM, SEO, Search Engine Marketing, Search Engine Optimisation | No Comments »

Purchasing a Domain Name

Thursday, November 5th, 2009

It is advisable when developing your business name to see if the domain name is available for purchase. If not you may have to be inventive. I recently started working with an SME who had already registered their domain name with www.uk2.net. At first glance they appear to be a cheaper than other domain name companies. With good reason. Once you get started you realise that they are a but like Ryan Air, everything is an extra.

Now if you own a domain name, I can guarantee that you will want to hook it up to a website. If the site is hosted somewhere else it appears that some domain name companies want to charge you for the privilege of pointing it to your website. Not just once either but every year and this is on top of your domain name registration fee.

There is a better way 123-reg.co.uk offer an all in price when you register the domain name. Unlimited updates and access to a host of other services. They might be £2 more expensive to register your domain name but it pays in the long run.

If you need assistance registering your domain name then do give me a call.

Michael Bates - Director - MSI Commerce, marketing driven e-business

Posted in buying a website, company website, e-business, eBusiness | No Comments »