Archive for the ‘company website’ Category

Purchasing a Domain Name

Thursday, November 5th, 2009

It is advisable when developing your business name to see if the domain name is available for purchase. If not you may have to be inventive. I recently started working with an SME who had already registered their domain name with www.uk2.net. At first glance they appear to be a cheaper than other domain name companies. With good reason. Once you get started you realise that they are a but like Ryan Air, everything is an extra.

Now if you own a domain name, I can guarantee that you will want to hook it up to a website. If the site is hosted somewhere else it appears that some domain name companies want to charge you for the privilege of pointing it to your website. Not just once either but every year and this is on top of your domain name registration fee.

There is a better way 123-reg.co.uk offer an all in price when you register the domain name. Unlimited updates and access to a host of other services. They might be £2 more expensive to register your domain name but it pays in the long run.

If you need assistance registering your domain name then do give me a call.

Michael Bates - Director - MSI Commerce, marketing driven e-business

Posted in buying a website, company website, e-business, eBusiness | No Comments »

Just beware of web design companies!!

Saturday, October 31st, 2009

It has been a while since I have added to the page, but a few things have changed recently so I have a bit more time to focus on the important aspects of ebusiness.

A recent call revealed that an acquaintance had been off and had a website developed. The company in question didn’t do search engine optimisation, which is a shame as this is critical in developing a site. I have said it before and will say it again there are a few key elements to a site which are vital from an SEO stand point.

1. Ensure that each page has appropriate titles and that they are not the same across the whole site. Google prefers that they are not the same, as this indicates that the content is the same across all the pages. Titles should be unique.

2. Please ensure that you have the ability, if they are not their already, to add tags to existing/new content. Specifically marking certain parts of the page with h1 tages is key.

3. If you are buying a site with a content management system (please do it will save you money in the long run) then ensure it has access to elements such as the page titles, meta keywords and meta description. The meta description is still the call to action from the search results page. If you can’t add something, then Google will randomly select some other stuff from the page which may not be an appropriate message for a potential customer.

4. Web design companies are very good at ‘designing’ websites, please be aware that a website should be part of wider marketing strategy, making it look good is a tiny proportion of the whole story. Content and keywords are going to be critical. 
If you have any questions related to this then do contact me for more information.
By Michael Bates 
Director of MSI Commerce - an internet marketing company 

Posted in SEM, Search Engine Marketing, Search Engine Optimisation, company website, marketing | No Comments »