Talk e-business

Tippex has created a video where users get to engage and choose the ending. It contains a hunter that cannot shoot the bear and tipp-ex’s out the “shoots” and asks the viewer to write something else.

The ability to insert click functionality into a video means online advertisers can be incredibly creative, without resorting to lame intrusive formats. The Tipp-Ex ‘shoot a bear’ campaign has set the bar suitably high. It’s great fun, interactive and the execution is superb .The Tipp-Ex channel on YouTube has had more than 45m views. A massive win, at least as far as awareness and engagement is concerned.